MSC Brings Rice Logistics Expertise to SS Rice News Convention 2025
Global shipping leader MSC (Mediterranean Shipping Company) is set to participate in the SS Rice News Convention 2025 at the Pattaya Exhibition and Convention Hall (PEACH), reaffirming its long-standing commitment to the agricultural industry and its role in advancing global rice logistics.
Visitors can connect with MSC’s team of experts at Booth 31 throughout the event.
Delivering the World’s Staple with Precision
Rice, the world’s most consumed food grain, feeds more than half of the global population, with annual consumption exceeding 500 million metric tonnes.
Ensuring its safe, quality-preserving transport across continents is a challenge that demands experience, care, and technology — areas where MSC has excelled for decades.
With a strong presence across Asia — the heartland of global rice production — MSC has been instrumental in connecting farmers, traders, and consumers across key markets in Asia, Africa, and the Middle East.
The company’s specialized logistics solutions cater to the unique temperature and moisture sensitivities of rice, guaranteeing reliability from origin to destination.
Comprehensive Solutions for Rice Trade
MSC’s end-to-end logistics offerings are designed to maintain consistency, quality, and speed across the global rice supply chain. Key highlights include:
Global Shipping Network and Door-to-Door Services: Integrated transport solutions linking key rice-producing countries to major import markets.
Specialized Handling and Expert Guidance: Decades of rice transport experience ensuring preservation of grain quality throughout the shipping process.
MSC Extended Protection (EPR): Comprehensive coverage providing additional security for rice cargo during sea and land transport.
Digital Tools Empowering Rice Exporters
MSC’s focus on digitalization brings greater visibility and efficiency to rice supply chains worldwide. Its smart, data-driven platforms ensure transparency and control over time-sensitive shipments.
MSC Smart Containers: Equipped with real-time tracking technology, offering insights on temperature, location, and door activity to safeguard cargo integrity.
myMSC eBusiness Platform: A 24/7 digital solution enabling customers to book, track, and manage rice shipments seamlessly.
Electronic Bill of Lading (eBL): Paperless documentation that accelerates trade, reduces paperwork, and minimizes processing delays.
Regional Collaboration and Industry Insights
At this year’s convention, MSC’s rice logistics experts from Thailand, Cambodia, Vietnam, and the Philippines will come together to share knowledge and discuss emerging trade trends, sustainability initiatives, and strategies for building a more resilient global rice supply chain.
Their participation highlights MSC’s deep regional roots and its ongoing commitment to supporting farmers, exporters, and importers with customized, sustainable logistics solutions.
Visit MSC at Booth 31
Attendees at the SS Rice News Convention 2025 are invited to visit MSC Booth 31 to explore how the company’s integrated transport and digital innovations are shaping the future of rice logistics across Asia and beyond.
