Circular Economy

Revolutionary platform by MOCCAE and BEEAH accelerates circular economy, cuts bureaucracy, and unlocks new value from waste

The initiative calls on young changemakers to design and build eco-friendly inventions that address habitat loss—using primarily recycled and repurposed materials

Circularity means designing systems where resources are kept in use for as long as possible, waste is minimized, and materials are repurposed or recycled at the end of their life cycle

Circular economy models — which emphasize reuse, recycling, and resource efficiency — are not just environmental strategies anymore; they are becoming key drivers of profitability

By: Marcelo Piva, Regional Sustainability Director for the Middle East and Africa, Tetra Pak