IFFCO GROUP launches THRYVE, the region’s first plant-based venture to accelerate the shift towards sustainable and healthy sources of food.

IFFCO Group plans to commission its first 100% plant-based meat factory by early 2023 as it aims to cater to the growing group of health & sustainability-conscious consumers with regenerative, local, & healthy plant-based meat that the flavours of the Middle East have inspired. 

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Andrey Dribny, Chief Executive Officer-Culinary at IFFCO Group said: "Our Plant-Based Venture launch is guided by IFFCO Group's Vision where building a resilient and sustainable food chain is fundamental.

"We have embarked on our journey by investing in cutting-edge food technology and are committed to catalysing a sustainable shift in the food system in the Middle East."

THRYVE™ is an innovative plant-based food hub where re-discovered ancient agricultural wisdom meets new food research and technology while preserving the goodness of the plants' macro and micronutrients and celebrating the flavours of local cuisine. 

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