Arabian Travel Market (ATM), the leading travel and tourism event of Middle East, has announced that ‘Working Towards Net Zero’ will be its official theme for ATM 2023.

The event takes place at the Dubai World Trade Centre on May 1-4.

RX (Reed Exhibitions), the organiser of ATM, will celebrate its 30th annual event by unveiling a dedicated sustainability pledge, not only to make the ATM 2023 event more sustainable but to announce 30 long-term goals as ATM works towards net zero in line with the RX Global pledge.

Danielle Curtis, Exhibition Director, Arabian Travel Market, said: “If the UAE and the wider Middle East are to achieve their net zero ambitions, the travel and tourism industry will play a vital role, given its share of regional economic activity and of course its growth potential.

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“With COP27 being held in Sharm El Sheikh this year and COP28 in Dubai in 2023, it is essential that hotels, airlines, leisure resorts and all associated companies start to put their sustainability strategies in place.”

ATM 2023 will offer global travel trade professionals a vision of how the travel and tourism industry will look in the coming years by sharing new and insightful commentary from experts from around the world.

The event will explore how innovative sustainable travel trends will evolve and identify strategies for growth within specific key vertical sectors.

The ATM 2023 conference programme is being specifically developed to address sustainability issues across the travel and tourism industry, with commentary from leadership figures representing a variety of sectors such as Destinations, Travel Technology, Airlines, Cruise, Hospitality, and Hotels.

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