The made-in-Dubai washing powder, Because You Care has won the Lifestyle Product of the Year Award at the SME Excellence Award 2023, in an gala event held on Thursday.

The Lifestyle Product award honours the companies that are leading the field in this new realm, where daily-use products are being produced using biodegradable (sustainable) materials.

Because You Care prioritses health of the consumer and the planet. Composed of 4 ingredients, all natural, the company has cut down significantly on its carbon footprint. It also uses plastic free biodegradable packaging for its products.

Read More: Sustainability Middle East Excellence Awards 2023: Full List of Winners