Direct selling company, QNET, showcased its sustainability initiatives, including its innovative HomePure water filtration system, at the 5th annual Cairo Water Week.

Cairo Water week is one of the biggest national forums in Egypt and it focused on mitigating water scarcity issues, to engage with key decision-makers and advocate for measures related to climate-water challenges and water security in the Middle East.

QNET's Deputy Regional General Manager, Hussam Eldin Elmilliegi, explained: "Besides delivering innovative and reliable water solutions to our customers, we continuously work to strengthen communities through advocating for water conservation and sustainability.

Dubai Autodrome Announces Major Investments in Solar Energy

"As a global business committed to making a positive social impact, QNET supports the development of healthy, safe, and prosperous communities worldwide."

The Cairo Water Week is organised by the European Union Delegation to Egypt in collaboration with Egypt’s Ministry of Water Resources and Irrigation.

This year's event brought together policymakers, diplomats, representatives of UN agencies and regional organizations, financial institutions and donors, water experts from public and private institutions.

Read more: SailGP to Showcase Largest Use of Solar Power in its History