GMG Unveils ‘Make a Difference’ Sustainability Strategy Framework

GMG - a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across its sports, food and health sectors has announced the launch of its new sustainability strategy framework.

The new framework will enable GMG to make a positive and transformative contribution to the environment and society as a whole as well as to its stakeholders and operations.

The framework which was developed in conjunction with EY, is built around Environmental, Social, and Governance (ESG) principles and based on three key pillars: Planet Forward, Spark People and Own Change.

Make a Difference:

The ‘Planet Forward’ pillar is aimed at ensuring that our company actions are geared towards building a better planet for everyone, not just for the business, by tackling energy, water and waste management.

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The ‘Spark People’ pillar is focused on ensuring the well-being of employees by supporting their career growth, as well as ensuring equality and their health, safety and well-being.

The ‘Own Change’ pillar aims to inspire people to own and drive change for continuous growth and operational excellence across all of GMG's business units.

Mohammad A Baker, CEO of GMG, said: “As a global company, we believe that setting an ESG framework is key to fostering business evolution, mitigating risks and challenges, and most importantly, making a positive and responsible impact on people and the environment."

Yasir Ahmad, Partner, Sustainability Services, EY MENA said: “The ‘Make a Difference’ sustainability strategy showcases GMG’s commitment to creating transformative change across the region and beyond through its three strategic pillars: ‘Planet Forward, ‘Spark People’ and ‘Own Change.’"

Alignment to Sustainability Goals:

GMG’s sustainability strategy is aligned with the UN’s Sustainable Development Goals (SDGs) across its global operations as well as the UAE’s own sustainability goals.

The UAE has set up a National Committee on SDGs to facilitate the alignment of SDGs across the private and public sectors and has embedded SDGs into its national agenda.

GMG will publish its first sustainability report early next year that will reveal the company's performance across ESG pillars, highlight key achievements, and set the direction for the future.

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