+impact Strengthens Vision 2030 Push with Appointment of Norman McComb as Sustainability Advisory Director
+impact, Serco’s advisory business, has appointed Norman McComb as its new Sustainability Advisory Director, reinforcing its commitment to advancing Saudi Arabia’s Vision 2030 transformation.
With over two decades of global experience in capital project delivery, climate adaptation, and large-scale transformation programmes, McComb has contributed to national development, climate, energy, and infrastructure initiatives across multiple regions.
Before joining +impact, he served as Sustainability Director at EY Consulting in Saudi Arabia, advising government bodies and major organisations on converting sustainability strategies into tangible outcomes across national programmes and major infrastructure projects.
Driving Practical Sustainability Across Key Sectors
In his new role, McComb will collaborate with clients across future cities, transitioning industries, and national infrastructure, translating Vision 2030’s sustainability ambitions into real-world delivery.
His expertise will also support +impact in embedding sustainability across all services, strengthening Serco’s operational contracts and ensuring full accountability toward ESG commitments.
Leaders Welcome a New Era of Impact
Norman McComb said: “I joined +impact because it’s unlike any other advisory firm — our strategies are shaped by real operational experience. Backed by Serco’s track record delivering complex government and critical infrastructure services, we don’t just design solutions, we know how to make them work in practice.
"Saudi Arabia’s growth trajectory is at the forefront of the sustainable economic development conversation. I look forward to supporting clients in delivering projects that not only advance national priorities but also create a lasting positive impact for future generations.”
Phil Malem, CEO of +impact and Serco Middle East, added: “We are delighted to welcome Norman at a time when Saudi Arabia is delivering some of the world’s most ambitious sustainability projects.
"His expertise will strengthen our ability to support Vision 2030 by turning ambition into measurable outcomes.”
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