DET Launches the Annual Dubai Tourism Summit
Dubai’s Department of Economy and Tourism (DET) has announced the launch of the annual Dubai Tourism Summit, a first-of-its-kind travel forum which will lay the foundation for a home-grown world-class thought leadership to boost the city’s resurgent tourism industry.
The DET announced the forum at its bi-annual ‘City Briefing’ event held during the Skift Global Forum East, the first-ever MENA extension of the Skift Global Forum.
The Dubai Tourism Summit will provide a networking platform for industry stakeholders to share their vision, ideas, strategies and best practices, as well as insights on leveraging the latest innovations and trends to create a more resilient, inclusive and sustainable future for global tourism.
The DET also shared the latest tourism report for the first ten months of 2022.
Data showed that Dubai welcomed 11.4 million international overnight visitors between January and October, an impressive year-on-year increase of 134%, taking the city further on its journey to becoming the world’s most visited destination.
The DET’s ‘City Briefing’ was presided over by H.E. Helal Saeed Al Marri, Director General of DET, and attended by more than 1,000 executives from across the tourism ecosystem, including aviation, travel, hospitality and retail sectors.
The meeting provided an update and outlook on the industry. It explored ways to continue accelerating the momentum to reinforce Dubai’s position as a global hub for business, investment, talent and tourism.
Helal Al Marri said: “We are grateful to His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, for his visionary leadership, inspiration and guidance that has led to several milestones in 2022.
"Dubai has always been an international icon of innovation and excellence. The Dubai Tourism Summit will see us working even more closely with our domestic and global stakeholders and partners as we focus on pushing the boundaries further to highlight Dubai’s position as the top international destination.
"With the Dubai Tourism Summit, we will elevate our blueprint for sustainable growth, contributing towards our industry’s continued success and supporting the recovery of regional and global tourism.”
Al Marri added: “Our performance in the first ten months of 2022 is a testament to our city’s resilience, robust and diversified market strategy, solid collaboration model between the government and private sectors, and the strength of the city’s diverse destination proposition.
"We are well-placed to end this year on a resounding note and perform even better in 2023 and beyond, steadfastly supported by our aviation, travel and hospitality partners, who continue to champion Dubai’s position as the first-choice destination for global travellers.”
Key markets continue to deliver on tourism volumes
The 11.4 million international overnight visitors who arrived in Dubai between January and October 2022 represented a quantum leap over the 4.88 million visitors that the city welcomed for the same period in 2021.
The numbers are close to the pre-pandemic record of 13.50 million international visitors in the first ten months of 2019. Dubai’s international tourism arrivals significantly outperformed other major global destinations, giving Dubai a head start on post-pandemic recovery.
H.E. Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing said that 2022 has been a transformative year for developing and broadening Dubai’s global appeal, designed to keep the destination top-of-mind and to cater to the varied needs and tastes of international travellers.
Dubai, a family destination and global liveability hub
The briefing highlighted the results of the DET’s International Visitor Survey.
The survey revealed that, in H1 2022, Dubai gained significant ground as it consolidated its position as a destination of choice for families and couples (79%) and that international visitors stayed longer in Dubai during their visits in H1 2022 (+0.8 days vs H1 2019).
"With this, Dubai has seen positive performance across all tourism pillars, from culture to cuisine, adventure, entertainment to shopping. The survey also highlighted that young travellers in the under-35 age group constituted a significant proportion (40%) of travellers to Dubai in H1.
A Skift trends report published for the Skift Global Forum East in collaboration with the DET shed more light on Dubai’s emergence as a global destination. The report titled ‘Livable, agile, resilient – Dubai’s blueprint for a 21st-century tourism destination’ highlights the experiences and lessons learned by the city’s leaders, tourism partners, and global industry leaders as they navigate numerous challenges together.
Dubai ranks highest among the region’s most liveable cities
The report highlights that Dubai annually ranks highest among the most liveable cities in the Middle East according to the Economist Intelligence Unit report, a leading provider of global insights and market intelligence.
The report underscores the city’s focus on improving the quality of life and its efforts on building a well-rounded and sustainable community, noting that Dubai was ranked No. 2 in 2021 in the Euromonitor International Top 100 City Destinations Index.
It also shows that Dubai was the only city with four Top-10 rankings out of six categories: Tourism Policy and Attractiveness, Health and Safety, Economic and Business Performance, and Tourism Performance.
New initiatives to spur growth
Dubai’s ambition to become the city of the future will be primarily driven by the Dubai 2040 Urban Master Plan, which aims to expand Dubai’s offering and place a reimagined focus on enhancing the quality of life for residents and visitors, with sustainability at the core of these developments.
Golden Visa initiative targeting investors, entrepreneurs and specialised talents, and Virtual working and Retire in Dubai programmes.
During the last year, Dubai has built momentum in business tourism with more flexibility for talent to visit and stay back in Dubai.
The new era of flexible working means that people can work from anywhere and at the same time enjoy the diverse offering of that particular destination. Remote workers favour Dubai due to its vast array of co-working spaces, attractive hotel packages, and growing popularity as a global liveability hub.