Paperworld Middle East to be Held in Nov, Spotlight on Sustainability

The Middle East and Africa’s dedicated dual trade fair for paper, stationery, office supplies, and gifts, accents, and lifestyle products, will arrive in Dubai with double digit growth this year, in a regional industry landscape where sustainability will take centre stage.

Paperworld Middle East and Gifts & Lifestyle Middle East will run from 15-17 November 2022 at the Dubai World Trade Centre (DWTC), collectively hosting more than 275 exhibitors from 40 countries.

That’s a healthy 40% increase of exhibitors over 2021, when the two shows made their long-awaited appearance having bypassed 2020 after Covid-19 put a full stop on live face to face events.

The positive response from the 200 exhibitors and more than 5,000 visitors from 100 countries in 2021 enticed organiser Messe Frankfurt Middle East to add an extra hall at the venue this year, with available exhibition space all but fully booked.

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And both events will again put the spotlight on exhibitors’ eco-friendly credentials, in particular Paperworld Middle East, which returns for its 11th edition with Project Sustainability, a dedicated section where exhibitors will present their sustainably sourced and manufactured wares.

“The Middle East has been known for its high consumption levels, but we’ve seen for some time now a shift in consumer behaviour with a greater emphasis on being environmentally responsible,” said Syed Ali Akbar, Show Director for Paperworld Middle East and Gifts & Lifestyle Middle East.

“Project Sustainability gives manufacturers the opportunity to showcase their ‘green’ products and eco-ethos in a region where governments are setting new environmental regulations to reduce carbon footprints.”

One of the companies championing eco-friendly products is WZ Eurocopert from Poland, which produces more than a billion envelopes annually and is among the world’s largest and most environmentally conscious envelope manufacturers.

“We have more than a dozen technologically advanced machines through which we manufacture our envelopes, ensuring our strict environmental policies are adhered to throughout the whole product line process,” said Wojciech Zukowski, Sales Director at WZ Eurocopert.

India-based Kalpataru Papers will also highlight some of their latest eco-packaging solutions. “This year, we will showcase our eco-friendly food packaging alternatives, as well as a recyclable paper range,” said Dipesh Laddha, director at Kalpataru Papers.

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