DP World's 'Move to -15' Campaign Wins the Prestigious Titanium Lion at Cannes Lions 24

DP World's 'Move to -15' Campaign Wins the Prestigious Titanium Lion at Cannes Lions 24

By implementing the Move to -15 initiative, around 17.7 million tonnes of carbon can be saved annually, the equivalent of taking four million cars off the road

DP World's Move to Minus 15 campaign has won the prestigious Titanium Lion at the Cannes Lions 24, out of the 20 campaigns that made it to the final shortlist. 

The ground-breaking initiative, supported by independent research, shows that raising the temperature in frozen food supply chains from -18 to -15 degrees Celsius can significantly reduce carbon emissions and energy usage without affecting food quality.

The impact this can have is significant. By implementing the Move to -15 initiative, around 17.7 million tonnes of carbon can be saved annually, the equivalent of taking four million cars off the road.

The Move to -15°C initiative was designed to unite stakeholders at every stage of the cold chain to change the standard temperature of global frozen food, accelerating decarbonisation and building resilience for the world’s future food needs, without compromising food safety or quality.

Federico Banos-Lindner, Group SVP, DP World, Government Affairs, Reputation & Brand Building stated: "The most remarkable aspect of our Move To Minus 15 campaign is the collaborative spirit it has fostered within our industry.

"The fact that 60% of the world’s largest shipping operators and 17 major food companies have joined the Move to Minus 15 coalition is a testament to the campaign's influence and the support it has garnered.

"Our coalition members convened recently at London Climate Action Week to discuss at a more intentional level exactly how we activate this movement to decarbonise supply chains and improve food security."

The Titanium category is defined by work that causes the industry to stop in its tracks and reconsider the way forward. DP World’s “The Move to Minus 15” is one of 80 Titanium Lions ever awarded since the category was first introduced 21 years ago.

logo
Sustainability Middle East News
www.sustainabilitymenews.com