Guest Insight: Moving Towards a Sustainable Future

Guest Insight: Moving Towards a Sustainable Future

Ph.D Researcher Rami Ashri explores strategies for sustainable mobility

In this guest insight, Rami Ashri, who is a Ph.D. Researcher at the American University in Cairo, Egypt, as well as a Business Development Manager – Sustainability & eMobility, with Etisalat Services Holdings in Dubai, offers his thoughts on how we can 'greenify' transport and implement strategies for sustainable mobility.

In the face of climate change and growing environmental concerns, the need for sustainable solutions has become more pressing than ever. One crucial area that demands attention is transportation, which accounts for a significant portion of greenhouse gas emissions globally. As we strive for a sustainable future, exploring strategies for sustainable mobility becomes paramount.

This article delves into innovative approaches and initiatives that are driving the transition towards a greener, more efficient transportation system.

Embracing Electric Mobility

One of the most prominent strategies for sustainable mobility is the widespread adoption of electric vehicles (EVs).

With zero tailpipe emissions, EVs offer a cleaner alternative to traditional gasoline-powered cars. Governments and industry players worldwide are investing in infrastructure development, including charging stations and incentives, to encourage EV adoption.

Additionally, advancements in battery technology are extending the range and reducing the cost of electric vehicles, making them a viable option for more people.

Enhancing Public Transportation

An efficient and well-connected public transportation system plays a vital role in sustainable mobility. By promoting the use of buses, trams, trains, and subways, cities can significantly reduce congestion and carbon emissions.

Investments in expanding public transportation networks, improving infrastructure, and implementing smart technologies can enhance accessibility and encourage people to opt for public transport over private vehicles.

Encouraging Active Transportation

Active modes of transportation, such as walking and cycling, offer multiple benefits, including improved air quality, reduced traffic congestion, and enhanced physical and mental well-being. To encourage active transportation, cities are implementing infrastructure upgrades like dedicated bike lanes, pedestrian-friendly streets, and bike-sharing programmes.

Promoting a culture of walking and cycling not only reduces pollution but also fosters healthier and more vibrant communities.

Embracing Shared Mobility

The rise of the sharing economy has paved the way for innovative solutions like ride-sharing and car-sharing platforms.

By optimizing the use of vehicles and reducing the number of cars on the road, shared mobility initiatives contribute to sustainable transportation.

Companies offering ride-sharing services and carpooling options help decrease traffic congestion and emissions while providing affordable and convenient transportation alternatives.

Intelligent Transportation Systems

Advancements in technology have given rise to intelligent transportation systems (ITS), which leverage data and connectivity to optimize transportation networks.

Read: Insight: Is Integrated Intermodal Shipping the Future?

ITS's utilizes real-time traffic information, smart traffic signals, and predictive analytics to improve traffic flow, reduce travel times, and minimize fuel consumption.

By optimizing existing infrastructure and reducing congestion, ITS plays a crucial role in creating sustainable and efficient transportation networks.

Integrated Mobility Solutions

The future of sustainable mobility lies in integrated solutions that combine various modes of transportation seamlessly.

Mobility-as-a-Service (MaaS) platforms are emerging as comprehensive solutions, providing travellers with access to multiple transportation options through a single interface.

MaaS platforms integrate public transport, shared mobility services, and active transportation, enabling users to plan, book, and pay for their journeys efficiently. By offering flexibility and convenience, these platforms encourage sustainable travel choices.

As we strive to build a sustainable future, reimagining transportation systems is a critical step.


By embracing electric mobility, enhancing public transportation, encouraging active transportation, promoting shared mobility, implementing intelligent transportation systems, and embracing integrated mobility solutions, we can make significant strides towards sustainable mobility.

These strategies not only reduce greenhouse gas emissions but also foster cleaner, healthier, and more liveable communities.

With collective efforts from governments, businesses, and individuals, we can pave the way for a greener, more efficient, and sustainable transportation system.

Read more: Sustainable Shipping: Arriving Soon at a Port Near You?

Sustainability Middle East News