360-Degree Sustainability: Steps for Middle Eastern Companies to Implement Circularity

The political picture for sustainability remains volatile and fragmented across regions. With targets and goals changing, progress on critical aspects of the energy transition in the Middle East has been limited.

For instance, climate think-tank Ember has found that 5% of the Middle East’s electricity was generated from clean sources last year, below the global average of 39%.

Despite this, Saudi Arabia is targeting 50% renewable electricity as part of its Saudi Vision 2030, one of the most rapid scale-ups of renewables globally. There have also been breakthroughs with electric vehicles, as a record high of 17.1 million were sold globally in 2024. The UAE and Saudi Arabia are at the forefront of implementing charging infrastructure for this.

This progress, while mandated by some policies, has been driven through business action. After all, the shift is not only beneficial to the planet, but also for people and profitability.

Research from Gartner underscores this - in 2024, it found that 69% of CEOs view sustainability as a growth opportunity. Consequently, two-thirds of Fortune’s Global 500 companies have now made substantial commitments to tackling climate change across their total value chains.

However, we cannot afford to lose momentum. To reach our sustainability pledges, we must turn our attention to circularity. Alarmingly, the share of global circularity fell from 9.1% in 2018 to 7.2% in 2023. Yet, during this period, resource consumption continued to accelerate, and we have consumed a staggering 500 gigatonnes of resources – 28% of all materials used by humanity since 1900, concentrated in just the last five years.

Schneider Electric Supports Technology and Sustainability in Saudi Arabia

If circularity is an indicator of environmental progress, we must take bold action to achieve our sustainability targets and continue driving meaningful change in the Middle East.

Discarding the ‘take-make-waste’ economy

Circularity is an economic model that aims to eliminate waste, preserve resources, and reuse materials. A stark contrast to the linear ‘take-make-waste’ model that global economies are built upon.

Take the life of a bottle of water for example: oil is drilled from the earth and refined into polyethylene terephthalate – take. Then this is moulded into bottles that are filled with water – make. Finally, they are consumed once and then discarded – waste. Just 12% of the world’s plastic bottles are recycled, and meanwhile, the 88% of remaining bottles are tossed into a landfill, where they can take up to 450 years to decompose.

This unsustainable pattern of consumption significantly contributes to greenhouse gas emissions and biodiversity loss. Transitioning to a circular economy could drastically reduce the materials we use by 70%, creating better resource utilization. So, how exactly can a business become more circular?

It all starts with the design

According to the Schneider Electric Circularity framework, the key consideration for achieving circularity is to adopt Eco-Design which directly impacts our product development and innovation. This means creating products for reliability and longevity, rather than quick disposal. Designing and innovating for circularity enables our products to be used better, used longer and used again.

Building on this foundation, businesses must evolve from a traditional and transactional sales approach to an as-a-service model. To support this shift, companies should consider supplementing sales with rental, repair, and support services. This simultaneously extends product lifecycles, reduces waste and creates new growth opportunities. By offering second-hand tech and trade-in programs, companies can meet demand for affordable, eco-friendly options. This model reduces waste, boosts customer loyalty, and drives long-term profits.

Optimizing resources through responsible sourcing

The first principle is use better, which calls for the responsible sourcing of materials to optimize manufacturing and minimize waste. For instance, sourcing best-in-class materials ensures reduced environmental and social impact throughout the supply chain. Schneider Electric products are currently made with 32% recycled materials with the aim of reaching 50% by the end of 2025. In addition, more than half of our sites recover 99% of waste, demonstrating our commitment to using better.

We are also expanding our smart factory network, with two recent facilities in Monterrey and Shanghai. Both sites utilize machine learning-enabled prototyping, smart planning, and GenAI-driven maintenance to boost productivity while driving down resource consumption. This commitment to sustainability and operational efficiency has been recognized by the World Economic Forum who have designated both factories Lighthouse status.

Circularity demands companies to address sustainability in their total value chains. Sustainable supply chain programs have already been launched in various sectors, such as global healthcare, the semiconductor industry, as well as mining, materials, and minerals.

These programs help companies responsibly source materials, reduce emissions, and eliminate waste at every link.

Extending product lifecycles

The second principle is to extend the lifespan of products and use longer. Middle Eastern businesses should anticipate the need for equipment by opting for condition-based repair, digitally enabled maintenance, and equipment modernization. Reparability and circularity services, such as Schneider Electric’s EcoFit, can extend asset life by up to 25%.

In fact, our customer ArcelorMittal reconditioned 13 medium voltage switchgears, avoiding the reprocessing of 26 tonnes of material, saving the equivalent of 170 metric tonnes of CO2. Refurbishing existing equipment instead of discarding it reduces waste and emissions while conserving resources and time.

The third and final principle is to use again. This concept encourages businesses to recirculate products, parts, and materials within the economy; effectively refurbishing and reselling assets that have reached the end of their initial use.

Schneider Electric’s Altivar drive sends damaged modules to our repair centres for testing. Once refurbished, products come away with the same warranty as new ones, achieving up to 80% savings on resources, energy, and emissions.

Building a circular business growth framework

Adopting circularity is not just about protecting the planet – it’s a powerful business tool that drives cost savings and growth. By embracing circularity, businesses in the Middle East can differentiate themselves, create new value streams, and stay ahead of an increasingly competitive market.

Moreover, global climate and environment regulations will make circularity a necessity, rather than a choice. The UAE Circular Economy Policy 2021 - 2031, for instance, has introduced some of the world’s most comprehensive strategies, covering everything from research and procurement to legal frameworks and incentives.

Businesses that adopt circularity now will not only proactively prepare to comply with future regulations but also position themselves as leaders, and build a competitive advantage. So you see, circularity isn’t just the right thing to do; it’s the smart thing to do for any forward-thinking organization.

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