SIG Launches ‘Recycle for Good’ in Egypt
SIG, a leading packaging solutions provider, is launching ‘Recycle for Good’, an innovative new recycling initiative to enable consumers collection of used aseptic carton packs through tech-based solutions.
This initiative involving SIG and Tagaddod is the first of its kind in the Egyptian market.Consumers can use a mobile app to arrange for their used cartons to be collected from their homes or workplace in exchange for rewards.
The project aims to incentivise recycling of used beverage cartons, ensuring high-value resources remain in circulation while benefitting local communities.
The initiative uses Tagaddod’s existing logistics network, and household brand Green Pan to collect the cartons.
Abdelghany Eladib, President and General Manager for SIG in the Middle East and Africa said: “Changing behaviour is critical to enable lasting positive change for the environment.
"Recycle for Good aims to stimulate a change in people’s attitudes by demonstrating the value of recycling to individuals and communities. We are proud to partner with Tagaddod on this initiative."
Recycling SIG carton packs keeps high-quality renewable materials in circulation for longer. All the materials used to make aseptic carton packs – paperboard, aluminium, and polyethylene – can be recycled as valuable resources that can be used to create new products.
Only around 60% of the waste Egypt generates annually is collected currently, and less than 20% of this is properly disposed of or recycled. With no segregation of waste at household level, there is a huge need for collection initiatives such as this one.