A survey conducted by cooling experts Taqeef and AC manufacturer O General shows the role of sustainability in people’s lifestyles and purchasing habits.

A third (33%) of respondents consider sustainability to be as important as price in their product choices and 27% would switch to another electronic brand if the goods offered are better for the environment.

29% are aware that the more sustainable the electronic goods are, the more they save in utility bills. 30% would prefer if electronic brands focused more on explaining sustainability parameters such as energy efficiency and lower carbon emissions, said the survey.

About half of UAE residents (47% of) aim to make their homes as environmentally friendly as possible, with more than half (55%) considering sustainability a key factor when purchasing electronic products, a study said.

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Air conditioning usage represents 70% of the UAE’s electricity use during the summer and this has a huge impact on the environment.

Chairman and CEO of Taqeef, Tariq Al Ghussein, commented: “This survey shows us that environmental credentials are increasingly driving the purchasing choices of UAE consumers as they look for new ways to reduce their carbon footprint.

"In a region where cooling is considered an essential, it’s really encouraging to see that sustainability is becoming as important as brand and price for many when choosing a new AC."

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