As the Middle East rapidly cements its position as a global AI and digital infrastructure hub, Ecolab has launched an innovative cooling management solution to help data centers meet rising performance demands while navigating the region’s water scarcity challenges.
The company has introduced 3D TRASAR™ Technology for Direct-to-Chip Liquid Cooling, a real-time monitoring system that tracks coolant health indicators such as temperature, pH, and flow rates, ensuring data center servers remain protected and optimized even under high workloads.
With data center capacity projected to triple — from 1 GW in 2025 to 3.3 GW by 2030 (PwC) — the surge in AI adoption is placing immense pressure on cooling systems, energy consumption, and water resources. Ecolab’s new solution is designed to respond to these demands while aligning with the region’s sustainability goals.
“The Middle East is rapidly emerging as a global hub for AI and digital infrastructure — and with that growth comes rising demand for water and energy,” said Stefan Umiastowski, Ecolab’s Senior Vice President & CEO for India, Middle East, and Africa
“This new technology arrives at a critical time, helping our customers meet the demands of AI-driven expansion while managing resources efficiently. In one of the most water-scarce regions in the world, performance and sustainability must go hand in hand.”
Developed in close collaboration with data center operators and IT equipment manufacturers, the 3D TRASAR system is tailored to meet the operational complexity of modern data centers. This launch enhances Ecolab’s comprehensive cooling portfolio — which now spans everything from cooling towers to direct-to-chip liquid infrastructure — delivering end-to-end optimization.
The technology empowers operators to reduce their water and energy footprint while maintaining high levels of performance. It also supports real-time decision-making, a crucial capability in environments where operational continuity and thermal efficiency are paramount.
The Middle East’s environmental challenges underscore the urgency of smarter water management. Ecolab’s innovation positions water not merely as a utility, but as a strategic asset in digital infrastructure planning.
“Water is no longer just a utility — it’s a strategic asset. And with the right approach, AI can help solve the very challenges it creates,” added Umiastowski.“By combining Ecolab’s expertise with advanced digital tools, we’re helping data centers do more with less — aligning environmental stewardship with business performance.”
Ecolab is a global sustainability leader offering trusted solutions in water, hygiene, and infection prevention. Through innovation and digital technologies, Ecolab partners with businesses worldwide to drive performance, protect people, and preserve the planet.