A Strategic Launch in a Fast-Growing Region
Tetra Pak Arabia Area has officially launched Tetra Pak® Factory OS™, its new portfolio of advanced automation and digital solutions, to help modernise food and beverage production and prepare the industry for an AI-enabled future.
The debut took place at Gulfood Manufacturing 2025 in Dubai — the heart of one of the world’s fastest-growing food and beverage markets, set to expand at a 6.5% CAGR through 2031.
The global launch from Dubai highlights the Middle East’s growing importance as a hub for smart manufacturing and food innovation.
Addressing Real-World Pressures in the F&B Industry
Food and beverage producers in the region continue to face mounting operational challenges — from rising energy costs and water scarcity to cyber threats, talent shortages, and outdated equipment.
Tetra Pak® Factory OS™ directly responds to these pressures.
The system connects machines, software, and production lines into one real-time ecosystem, turning scattered data into insights that help producers:
Improve operational efficiency
Reduce waste and costs
Optimise energy and water usage
Strengthen cybersecurity
Enhance decision-making
Prepare for next-generation AI-powered factories
Designed with modularity and scalability, the platform allows producers to “start small and scale up,” adapting the system as their business grows.
Smart Factories With Predictive Intelligence
Built on edge computing, cloud integration, and strong cybersecurity, Factory OS™ offers live performance visibility and predictive insights across production floors.
By automating processes and enabling real-time monitoring, the system helps:
Reduce bottlenecks
Minimise overstaffing
Improve product traceability
Ensure consistent quality
Streamline plant operations
This creates a clear pathway for factories to shift from traditional operations to fully digital, AI-ready environments.
Industry Voices Back the Shift to Smarter Manufacturing
Konstantin Kolesnik, Managing Director of Tetra Pak Arabia Area, said the launch comes at a crucial time for the region, where 85% of food products are still imported.
He noted that innovation in automation and AI can help lower import dependency and strengthen regional food security — but only when paired with deep industry expertise.
“Turning the smart factory vision into reality requires proven technological solutions combined with food and beverage understanding,” he said. “Factory OS™ will play a central role in accelerating smart factory adoption.”
Early Adopters Lead the Way
Regional industry leaders — including Al Rabie, NFPC, and Hayatna — are already using Tetra Pak’s automation tools to modernise operations and build the foundation for future-ready production.
Their progress showcases the practical impact of digital transformation on efficiency, sustainability, and long-term growth.
A Track Record of Proven Results
Tetra Pak brings decades of experience, with more than 1,250 smart factory installations in over 100 countries. Earlier studies from the company show:
20% higher OEE in highly digitalised dairy plants
7% higher OEE in automated juice plants
45% lower product waste
20% fewer packaging line stops
11% less packaging material waste
Such gains underline why the region’s producers are accelerating their shift toward modern, data-driven manufacturing.
Conclusion: A Pivotal Moment for Middle East Manufacturing
With the launch of Tetra Pak® Factory OS™, the Middle East’s food and beverage sector is entering a new phase — one powered by automation, smart data, and AI readiness.
As demand grows, and the region continues to prioritise food security and production efficiency, the introduction of a scalable digital ecosystem like Factory OS™ positions producers to compete at a global level, reduce operational strain, and build a future-proof manufacturing environment.
For an industry that plays an increasingly strategic role in the region’s economy, this shift marks a defining moment toward smarter, more sustainable growth.