In a decisive move toward strengthening aviation’s climate transparency, SITA and Amadeus—under the patronage of the Arab Air Carriers’ Organization (AACO)—have launched a joint initiative to improve the accuracy and visibility of flight-specific greenhouse gas emissions.
Announced in Geneva, the collaboration underscores a growing industry need for data that passengers and airlines can trust as they navigate an era where sustainability is no longer optional but essential.
This alliance demonstrates how powerful technological partnerships can support informed decision-making, climate-conscious travel, and long-term environmental transformation across the aviation ecosystem.
At the core of this initiative is the integration of SITA Eco Mission and the Amadeus Travel Impact Suite—two systems with complementary strengths.
SITA Eco Mission:
Uses real aircraft performance and actual operational data to deliver precise fuel-burn and emissions calculations.
Amadeus Travel Impact Suite:
Aggregates emissions information from multiple recognized standards, offering an open, partner-agnostic view of a flight’s environmental footprint.
Together, these technologies aim to deliver granular, flight-specific emissions information, enabling passengers to compare flights, choose lower-impact options, and participate in carbon offsetting programs with confidence. For airlines, it offers a more accurate basis for internal sustainability reporting and operational decision-making.
AACO Secretary General Abdul Wahab Teffaha highlighted the broader impact of the partnership:
“This collaboration helps airlines optimize costs while engaging passengers through accurate, data-driven transparency. As trusted partners, SITA and Amadeus are set to play a defining role in the sector’s environmental progress.”
Echoing the sentiment, Yann Cabaret, CEO of SITA for Aircraft, stressed the role of reliable data:
“Trust begins with transparency. By combining travel technology with operational data, we’re showing how verified information can give airlines and passengers greater confidence in sustainability reporting.”
From Amadeus, Maher Koubaa, EVP Travel Unit, reinforced the industry-wide benefits:
“Adding another trusted emissions source strengthens our mission to help airlines, agencies, corporations, and travelers understand the true environmental impact of each flight—and take meaningful climate action.”
This collaboration arrives at a time when airlines face mounting regulatory pressures, cost uncertainties, and rising passenger expectations for environmental honesty. By aligning operational insights, digital tools, and traveler engagement, the initiative transforms sustainability from an abstract commitment into something trackable, comparable, and actionable.
It signals a new direction where aviation’s fight against climate change is supported by shared data, shared responsibility, and shared innovation.
As travelers increasingly demand clarity and credibility, the SITA–Amadeus–AACO alliance presents a blueprint for the future—one in which sustainability decisions are informed by accurate data, seamlessly communicated across booking channels, and trusted by all stakeholders.
In linking technology, transparency, and traveler empowerment, this partnership stands as a powerful example of how aviation can accelerate its journey toward a more sustainable and accountable future.