Sustain Global Pavilion: Sustainable SMEs Set to Shine in Riyadh on October 14-15
The green economy isn’t a distant future—it’s unfolding right now, driven by the bold actions of SMEs transforming sustainability from a buzzword into tangible impact.
Sustain Global, the pioneering business connection and membership platform for sustainable SMEs, is taking this momentum to the heart of the Middle East’s next big frontier—Riyadh, Saudi Arabia on October 14-15, 2025.
At the Sustain Global Pavilion in Misk City, 15 UAE-based impact-driven companies will have a unique opportunity to showcase their innovations, forge cross-border partnerships, and gain high-value visibility among Saudi decision-makers and stakeholders who are driving the Kingdom’s ambitious green transition.
A Platform for SMEs to Lead the Green Revolution
Founded in 2024, Sustain Global has been a catalyst in bridging the gap between SMEs and the sustainability mainstream. From procurement opportunities to strategic networking, Sustain Global empowers businesses to be more than just participants—they become leaders in reshaping industries for a circular, inclusive economy.
“Every sustainable SME is a beacon of hope in our fight for a greener, more circular future. The Sustain Global Pavilion isn’t just an exhibition—it’s a movement to amplify the voices of innovators who are redefining what’s possible,” says Adrienne Doolan, Founder of Sustain Global and a leading advocate in the global sustainability ecosystem.
Why Riyadh? Why Now?
Saudi Arabia’s Vision 2030 has unlocked unprecedented opportunities for companies that can deliver sustainable, scalable solutions. The Sustain Global Pavilion will serve as a bridge, enabling UAE SMEs to tap into Saudi Arabia’s rapidly evolving green economy, with direct access to policymakers, corporate leaders, and investors eager to support game-changing ideas.
“This isn’t about chasing perfection. It’s about accelerating progress through partnerships, visibility, and impact-driven collaboration,” adds Jacqueline Buxton, Head of Operations at Sustain Global. “Riyadh offers a dynamic platform for businesses ready to scale their solutions regionally and globally.”
A Showcase of Purpose-Driven Innovation
The Sustain Global Pavilion will host 15 select companies whose solutions range from circular product innovations and green supply chain technologies to renewable energy solutions and ESG-driven consulting. The stand, designed by Desert Board, will reflect the essence of sustainable values—minimalistic, functional, and circular by design.
“We are backing the innovators who step up to deliver what our planet needs—game-changing solutions, now,” says Mounir Kabbara, Sustain Global Board Member and Director of Strategy & Operations at PwC.
Exclusive Opportunities Await
Participating companies will gain:
Premium Exposure: Showcase your solutions to Saudi corporates, public sector leaders, and global stakeholders.
Strategic Visibility: Be featured across Sustain Global’s regional campaigns and networks.
Procurement & Partnership Access: Direct interactions with decision-makers driving green initiatives in Saudi Arabia.
Networking with SustainKSA Members: Collaborative opportunities with Sustain Global’s Saudi-based member companies.
Mohamed Elmahdy, Founder of Mostadaam and Sustain Global Board Member, emphasizes, “This is a chance to not only showcase your business but to align with Saudi Arabia’s vision of building resilient, purpose-led supply chains.”
Join Us—Be the Catalyst for Change
We are calling on 15 UAE-based sustainable SMEs to join us on this exciting journey at Misk City, Riyadh on October 14-15. This is your gateway to new markets, influential partnerships, and making a measurable difference in the region’s green transition.
Secure your place now and be part of a legacy where businesses, governments, and innovators come together to regenerate the planet—one circular solution at a time.
“The green economy isn’t waiting. It’s here. Sustain Global is your bridge to it.” – Adrienne Doolan
“For special congress participation prices and more information, DM us or reach out to Sustain Global directly,” Ms Doolan added.
