Technology & Digital Innovation

Closing the Skills Gap: Empowering Women to Drive the Middle East’s Digital Future

Coursera’s Kais Zribi explains how online learning, GenAI education, and skills-based hiring can unlock women’s potential and accelerate sustainable economic growth across the region

SME News Service

Across the Middle East, women’s economic participation is increasingly recognized as central to sustainable growth. Expanding access to skills development is one of the most scalable ways to unlock that potential. Yet many women continue to face structural barriers to acquiring the capabilities required in a rapidly evolving digital economy.

Online learning has helped level the playing field by providing flexible, affordable routes that allow women to build in-demand skills while balancing caregiving responsibilities, re-entering the workforce, or transitioning into high-growth sectors. As Generative AI (GenAI) and other advanced technologies reshape industries and accelerate demand for digital and analytical skills, equitable opportunities to pursue technology, data, business, and sustainability education become even more critical.

By offering industry-aligned credentials and pathways into emerging fields, online learning platforms help women transition from roles vulnerable to automation into careers with greater mobility and resilience. Coursera’s latest report, “One Year Later: The Gender Gap in GenAI”, shows that while women remain underrepresented in GenAI enrollments, the primary barrier appears to be entry rather than performance. In the UAE, women complete GenAI courses at rates 2.4 percentage points higher than men, signaling strong persistence once access is secured.

Education alone, however, is not enough. The economic impact materializes when skills translate into meaningful opportunity. Organizations that prioritize structured upskilling pathways, recognize industry-aligned credentials, and embrace skills-based hiring send a clear signal that capability matters as much as traditional qualifications. Combined with policies that support flexibility and inclusion, such approaches create more adaptive and future-ready workplaces.

Investing in women’s skills is not only a matter of equity; it is a strategic imperative. Organizations that cultivate lifelong learning build more innovative and resilient teams capable of navigating technological and environmental disruption — strengthening competitiveness while contributing to more equitable and sustainable growth.

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